Operator first. Coach second.

Willard grew up on a family farm in Pennsylvania. He learned to work with his hands, his head, and his word — three things he still believes are non-negotiable in a healthy business.

From the farm, he moved into construction alongside his father, working in residential homebuilding and land development. The work was practical and unforgiving — you either built things that lasted, or you came back and fixed them.

In 2004, Willard co-founded Dry Creek Mini Barns in California, building sheds, playhouses, and garages as a licensed CA contractor. He learned the other half of business there — pricing, hiring, payroll, and what happens when the owner is the only one who can answer the question.

In 2018, he joined Ulrich Lifestyle / Ulrich Barn Builders, eventually serving as California Market President and overseeing the 2022 relocation of Ulrich's steel Horse Barn manufacturing to Godley, TX. He ran P&Ls, built teams, and made the hard calls.

Along the way he earned an MBA on top of his B.S., and stayed a licensed CA contractor. Outside of business, he served as an Associate Pastor at South Gate Redemption Center, as President of the Lebec County Water District board, and as a board member of the LA Road Thrift Store.

Today Willard is a Professional EOS Implementer with EOS Worldwide, helping owner- operators stop firefighting and build a company that runs on a system instead of on them.

Willard lives in the Godley, TX area with his family. When he's not coaching leadership teams, he's probably on a tractor, in a workshop, or at a Sunday service. He doesn't drink the kool-aid. He drinks coffee, asks hard questions, and helps you build something that lasts.